Data Indexing

Data Indexing


Spatial Insights' Data Indexing application runs within MapInfo Professional. Data Indexing was developed in response to client driven projects that required the evaluation of multiple demographic variables to identify and map target markets and preferred customer profiles.

With Spatial Insights Data Indexing application for MapInfoTM, users can independently weight and rank up to 30 variables to create composite index scores in one operation.

Data Indexing allows you to:

·         identify and rank target markets

·         map preferred customer profiles

·         evaluate site suitability

·         identify market potential

·         mathematically evaluate, combine and index demographic variables

·         assign unique weightings and rankings to create composite index scores

·         evaluate up to 30 variables simultaneously

Data Indexing runs directly within MapInfo Professional.